Phil Moore Studio
/xxl/ Phil Moore Studio
Project Quote

Shopify Store Build

XXL Visual · Store Design & Build
Prepared For
Mart Tebbens
XXL Visual
Prepared By
Phil-Moore.com
Date
19 June 2026
Quote Ref
XXL-PRESTIGE-01
Project Fee
€1,000 EUR
Overview

What this covers

This quote is to design and build a new Shopify store for XXL Visual, moving you off WordPress and onto a platform that is easier to run and maintain. We will build the homepage to match the mockup you shared, using your supplied copy as placeholder text, on a premium editorial theme called Prestige.

This is a fresh build, not a migration. As agreed, we are starting from scratch with new designs and we will not be transferring your existing products. The Probo API is not part of this version and can be added later as a separate project.

The work is staged so you stay in control. We build the homepage first for your review, then the rest of the store once you are happy with the direction.

Scope of Work

Deliverables

ItemDetail
Store setupNew Shopify store configured and Prestige installed on a free preview, with your dark colour scheme, serif headings, squared styling, and global type and spacing set to brand.
Homepage buildHomepage built to match your mockup: full-width split hero, the feature icon row, image-and-text block with tick bullets, the product grid with arrow links, and the inspiration block, plus header navigation and footer. Built first for your review.
Core templatesCollection, about, contact and policy pages styled to brand, plus a base product page template ready to build product pages around in stage two.
Custom stylingThe finer touches that land the look: tick-style bullets, arrow links, and outline buttons, styled against the theme.
Responsive & QAMobile, tablet and main-browser checks so it holds up everywhere.
HandoverA short walkthrough so you and your team can update content and add products with confidence.
Investment

The cost

Our work
€1,000 EUR
Fixed fee for the full design and build set out above. One price, no hourly surprises.
Prestige theme licence
~ €350 one-time
Paid by you directly when we go live. We build on a free Prestige preview until then, so there is nothing to pay for the theme up front.
Deposit to start
€500
50% to lock in your start date
Balance
€500
Due on completion, before go-live
Approach

How we will stage it

Stage 1 · before 10 July

Store setup, homepage and core templates

We start at the end of next week once you approve and the deposit is paid. We build the homepage first for your review, then the store setup and core templates. We are confident this stage can be finished before my leave on 10 July if you would like to move quickly.

Stage 2 · from 3 August

Product pages

Product pages are built around real products, so we shape one or two templates once you have your products ready. My leave from 10 July to 3 August is a good window for you to populate products, then we finish and launch on my return. If you have product page ideas of your own, send them over and we will work them in where they are possible.

A note on the theme. If you are not fully certain on the look, the homepage-first review is your safety net. Theme styling does not carry across between themes, so if you later decide to switch to a different theme, the only extra cost would be redoing that styling work on the new theme, which we would quote separately.

What's Included & Assumed

Assumptions

  • You provide the design direction, copy, brand assets, images and product information. We use the text you have already written as placeholder content.
  • Fresh build, no product migration. We start from scratch with new designs.
  • The Probo API is out of scope for this version.
  • The Prestige licence is purchased by you directly at go-live. We build on a free preview until then.
  • Anything beyond the scope above is separate ad-hoc work, agreed with you first.
Revisions

How revisions work

One consolidated round of revisions is included on the homepage and templates. A round is one set of feedback sent back together rather than piece by piece, which keeps the project efficient and the cost predictable. Further rounds are handled ad-hoc.

Future Options

For later, not this build

When you are ready to connect your supplier, there are two routes. The full Probo API integration gives live size-based pricing and automatic order submission, and was previously estimated at around €1,500 as a separate development project.

A lighter option is Shopify's custom fulfillment service, which emails the order details straight to your supplier when an order comes in, without the full API. We can set this up as a simpler first step whenever it suits you.

Next Steps

To get started

Approve this quote and pay the €500 deposit, and we will lock in a start at the end of next week. This quote is valid for 30 days from the date above. Happy to walk through any of it on a quick call.