Sculpted Peaks — Brand Identity System

Section 01

Colour Palette

The Sculpted Peaks palette draws from the material world: deep charcoal stone, warm brass accents, and a range of natural sand and cream tones. Every colour is drawn from the physical textures of the product itself.

Primary — Stone Black

Primary Dark

#1A1A1A

Cover backgrounds, darkest surfaces

Stone Black

#212121

Main text, headings, primary CTA buttons

Hover Dark

#3A3A3A

Hover states on primary buttons

The primary stone family anchors every surface. Use Primary Dark exclusively on the cover and dark editorial panels. Stone Black carries headings and body copy. Hover Dark activates on interactive primary elements.

Accent — Gold

Warm Gold

#AB8C52

Secondary CTAs, star ratings, section accents, badge highlights

Gold Deep

#8F7444

Hover on gold elements, footer bottom bar

Gold Wash

#F2E4C8

Light accent backgrounds, callout tints

Warm Gold references the brass and aged-metal finishes found in stone work. Use it sparingly as a premium signal. Gold Deep activates on hover. Gold Wash provides a barely-there warmth on callout backgrounds and featured panels.

Backgrounds

White

#FFFFFF

Product cards, review cards, pure white surfaces

Warm Off-White

#FCFBF9

Standard page background (most common)

Alt Background

#F3EFE7

Alternating sections, review blocks, email signup

Warm Sand

#E3D5BD

Announcement bar background

Four background tones provide a layered depth system. Warm Off-White is the default page canvas. Alt Background and Warm Sand step down for contrast sections without introducing any non-brand colour.

Surface & Footer

Medium Stone

#A3957A

Footer background, small editorial spotlights

Footer Dark

#8F7444

Footer bottom bar, one step darker

Medium Stone provides a warm mid-tone footer ground that reads as neither fully dark nor light. It keeps the page feeling grounded and natural at the base.

Borders & Badges

Border Standard

#D1CDC4

1px borders throughout: cards, inputs, tabs

Border Strong

#BEB7A7

Card borders, outline buttons

New Arrival Badge

#E2DDD3

Soft stone chip background

Custom Badge

#D7D3CA

Cool stone chip background

Border and badge tones are derived from the stone palette. They keep UI divisions feeling material and coherent rather than generic grey.

Section 02

Typography

Two typefaces carry the full range of the brand voice. Poppins leads in headings with geometric precision. Figtree provides warmth and readability in body text, captions, and UI copy.

Poppins

Heading Typeface — Display, H1, H2, H3

300 Light

400 Regular

500 Medium

600 SemiBold

700 Bold

900 Black

Figtree

Body Typeface — Body, UI, Captions, Labels

300 Light

400 Regular

500 Medium

600 SemiBold

700 Bold

800 ExtraBold

900 Black

Type Scale

Display

Sculpted Peaks

64px / Poppins SemiBold 600

Handcrafted to Order

48px / Poppins SemiBold 600

Stone & Craft

36px / Poppins SemiBold 600

Materials & Finishes

28px / Poppins Medium 500

Body Large

Each sculpture begins as a rough block and takes form over weeks of careful work.

18px / Figtree Regular 400

Body

Lead times, materials, and finishing options vary per commission.

16px / Figtree Regular 400

Caption

Estimated lead time: 8–12 weeks from commission confirmation

13px / Figtree Regular 400 / ls 0.02em

Section 03

Graphic Elements

The graphic language of Sculpted Peaks is rooted in the materiality of stone. Every visual device references texture, weight, and the craft process.

Brand Graphic Language

The visual system draws from the physical vocabulary of the craft. Clean surfaces meet natural grain. Brass and gold details provide moments of warmth without decoration for its own sake. The system is spare by design.

Stone texture overlays on editorial photography and campaign panels
Brass plaque details for typographic lockups, product labels, and certificates
Kraft paper and crate packaging motifs for unboxing and shipping materials

Photography Direction

Photography is product-first. Minimal props. Warm neutral backgrounds that do not compete with the stone. Natural daylight preferred. Never busy, never styled beyond the object. The sculpture carries the frame.

Section 04

Buttons

Two button variants operate across all surfaces. Primary drives the key conversion action. Secondary provides a lower-commitment alternative path. All buttons use hard edges throughout — Layout C.

Dark Surface

Light Surface

Primary button uses the gold (#AB8C52) on dark surfaces and charcoal (#212121) on light surfaces. Both are drawn from the same brand palette. Choose the variant with correct contrast for its surface.

Element	Radius	Note
Buttons	0px	Hard edge
Cards	4px	Minimal only
Callouts	3px	Near-flat
Badges	0px	Hard edge

Section 05

Shopify Colour Schemes

Five named colour schemes are configured in the Hyper theme editor and applied section by section across the storefront. Each scheme controls background surface, text hierarchy, button treatment, and border tone. Schemes work as a sequenced system, not in isolation.

Brand Tokens — Reference

Cream

#F5F2ED

Cream Card

#EDE9E2

Cream Dark

#DDD8CF

Parchment

#E8D9BE

White

#FFFFFF

Charcoal

#1C1A17

Charcoal Mid

#3D3A35

Charcoal Light

#6B6560

Stone

#8B7B6B

Stone Border

#BDB6A6

Footer Dark

#28261F

Bronze (CTA)

#AB8C52

Gold

#C4A46A

Scheme 1

Cream

Default surface — hero, product grid, social proof

Background	#F5F2ED
Heading / body	#1C1A17
Secondary text	#6B6560
Primary button	#1C1A17 bg / white text
Secondary button	#AB8C52 border + text
Border / divider	#DDD8CF

Scheme 2

White

Cards, product sections, header / nav, reviews

Background	#FFFFFF
Heading / body	#1C1A17
Secondary text	#6B6560
Primary button	#1C1A17 bg / white text
Secondary button	#AB8C52 border + text
Border / divider	#EDE9E2

Scheme 3

Parchment

Featured / editorial — process, region, size guide

Background	#E8D9BE
Heading / body	#1C1A17
Secondary text	#6B6560
Primary button	#1C1A17 bg / white text
Secondary button	#AB8C52 border + text
Border / divider	#BDB6A6

Scheme 4

Charcoal

Dark CTAs, commission sections, announcement bar

Background	#1C1A17
Heading / body	#FFFFFF
Secondary text	rgba(255,255,255,0.60)
Primary button	#FFFFFF bg / charcoal text
Secondary button	#AB8C52 border + text
Border / divider	rgba(255,255,255,0.10)

Scheme 5

Footer Dark

Footer — deepest page surface

Background	#28261F
Heading / body	#FFFFFF
Secondary text	rgba(255,255,255,0.45)
Primary button	#FFFFFF bg / charcoal text
Secondary button	#AB8C52 border + text
Border / divider	rgba(255,255,255,0.08)

Section Alternation Pattern

Announcement Bar

Charcoal (4)

Header / Nav

White (2)

Hero

Cream (1)

Trust Pillars

White (2)

Product Grid

Cream (1)

Browse by Region

White (2)

Social Proof

Cream (1)

Carving Process

Parchment (3)

Reviews

White (2)

Commission CTA

Charcoal (4)

Footer

Footer Dark (5)

Cream next to Parchment: Never place Cream (Scheme 1) directly adjacent to Parchment (Scheme 3) without a White (Scheme 2) section between them. Both are warm and close in tone — without separation they blend together, collapsing the section rhythm the layout depends on.