Phil Moore Studio

Why we revised the collections

The May 2026 versions of these collections mixed product types in ways that weren't obvious to customers — a friendship bracelet alongside a Tagua Heart, gold pieces mixed with handcraft pieces. Chrissie flagged this after review. The updated collections enforce strict product boundaries so each collection has a clear, unmistakeable identity.

The rule now: Zero overlap between collections. If a product type belongs in Luxe, it only appears in Luxe. If it belongs in Friendship, it only appears there. The one exception is Darjeeling Bracelet – Gold, which Chrissie has asked to carry in both Signature and Luxe.

What each collection is

Signature
15 core + 5 rotation
The rule: Mixed product lines. No friendship bracelets. No gold/silver pieces (one exception — see below).
Top seller: Tagua Heart Red — 329 orders
Spans: Tagua Heart, Seed Bead, Original LOVE, Skinny LOVE, Jade, Taj, Bollywood, Darjeeling
This is the "greatest hits" collection — the top-performing mixed bracelets across the lifetime of the store.
Luxe
15 core + 5 rotation
The rule: Gold and silver pieces only. Every product features gold or silver in its name or materials. No friendship, no bundles.
Showpieces first: Offering Silver ($270), Alchemy Gold ($250), TWFF Silver Feather Cuff ($200)
Then bestselling gold/silver at $28–$40
Showpieces anchor the luxury positioning before customers see the everyday gold/silver pieces.
Friendship & Bundles
12+4 friendship, 8+3 bundles
The rule: Bali Friendship bracelets and bundle/set products only. Nothing else.
Top friendship: Bloom Daisy — 103 orders
Top bundle: Bundle – Darjeeling Bracelets — 20 orders
This collection targets the gifting customer who is looking for something to share or buy in multiples.

What changed in this revision

Collection
Before (May 2026)
After (June 2026)
Signature
Mixed — included some friendship bracelets and gold/silver pieces. "Custom India" included (not a real product). Darjeeling Gold missing or unformatted.
Strictly mixed non-gold/non-friendship lines. "Custom India" removed. Darjeeling Bracelet – Gold added to core at position 15, 67 lifetime orders, per Chrissie's request.
Luxe
Premium-price positioning, but not strictly gold/silver. Some products diluted the luxury feel.
Gold and silver only — strictly enforced. Showpieces ($150+) moved to positions 1–8 to anchor luxury perception before customers reach the $28–$40 everyday pieces.
Friendship & Bundles
Friendship bracelets alongside other product types, creating confusion about what the collection was.
Bali Friendship bracelets and bundles only. Wholesale kits excluded. Two clear sub-sections: Friendship (12 core, 4 rotation) and Bundles (8 core, 3 rotation).
SEO Copy
Luxe title/meta reflected old positioning.
Updated: Title "Gold & Silver Bracelets | Love Is Project Luxe", Meta updated to call out gold, silver, and sterling silver explicitly.
Note — Darjeeling Bracelet – Gold: This product appears in both Signature (position 15) and Luxe (position 10) at Chrissie's request. It's the only cross-collection product. The spreadsheet notes this clearly on both tabs.

15 core + 5 rotation products

Green rows are permanent. Yellow rows swap seasonally (March, June, September, December).

#
Product
Badge
Price
1Tagua Heart Bracelet – RedBest Seller$35
2The Skinny LOVE BraceletBest Seller$28
3The Original LOVE Bracelet in RedBest Seller$30
4Tagua Heart Bracelet – TurquoiseBest Seller$35
5Tagua Heart Bracelet – PinkCore$35
6Seed Bead LOVE with Hearts – Light PinkCore$28
7Jade Chinese New Year BraceletCore$30
8Seed Bead LOVE with Hearts – MintCore$28
9Skinny LOVE Bracelet – TurquoiseCore$28
10Bollywood Bracelet Set (3 in 1)Core$40
11Taj Beaded Bracelet – Red and OrangeCore$30
12Skinny LOVE Bracelet – Burgundy and WhiteCore$28
13Taj LOVE Bracelet – White & BlackCore$30
14Taj Beaded Bracelet – Black and WhiteCore$30
15Darjeeling Bracelet – Gold ★ client exceptionBest Seller$30
R1LOVE Bracelet – Green and WhiteRotation$30
R2Purple Empower LOVE BraceletRotation$45
R3Diwali Bracelet – Dark BlackRotation$30
R4Ombré LOVE Bracelet – Serengeti SunsetRotation$30
R5LOVE Bracelet – Navy and WhiteRotation$30

How to use Love Is Project – Curated Collections v1.2.xlsx

Overview
Purpose, collection rules, colour key, and data sources. Read this first if you're new to the doc.
Signature
15 core products + 5 rotation slots. Green rows stay permanently; yellow rows swap each season.
  • Column D (Handle) — paste directly into Shopify to find the product
  • Column F (Lifetime Orders) — used to rank and justify each pick
  • Column H (Status) — Core or Rotation
Luxe
15 core + 5 rotation. Showpieces first ($150+), then bestselling gold/silver at $28–$40. Same column structure as Signature. Curation notes at the bottom explain the logic.
Friendship & Bundles
Two sections: Friendship Bracelets (12 core + 4 rotation) and Bundles & Sets (8 core + 3 rotation). Wholesale kits are intentionally excluded — they live in a separate kit structure.
Rotation Calendar
When and how to swap rotation products. Seasons:
  • March — Spring: bright colours, florals, pastels
  • June — Summer: beach tones, bold brights, festival colours
  • September — Autumn: warm tones, earth colours, metallics
  • December — Holiday: gift-ready pieces, reds and golds
Green row = Core (permanent — do not remove)
Yellow row = Rotation (swap each season)

How to build these collections in Shopify