Your conversion rate is 3x the Faire jewelry average (9.5% vs. 3%). Retailers who find you are buying. The challenge isn't conversion. It's traffic and catalog efficiency. Half your 484 products have zero orders, and your traffic (608 visits over 90 days) is modest for a brand with Oprah, Shark Tank, and Anne Hathaway credentials. The biggest wins come from getting more retailers to your page and cleaning up the catalog so they find the right products faster.
Nearly half your Faire catalog has never sold a single unit. This hurts your merchandising score and dilutes the browsing experience for retailers.
| Product | Views | Orders | Units | Signal |
|---|---|---|---|---|
| Bali Friendship - Bloom Daisy | 20 | 17 | 64 | Star |
| Bali Friendship - Olive Top Gun | 8 | 10 | 55 | Star |
| Bali Friendship - Canyon Sun | 111 | 24 | 36 | High views, OK conv. |
| Skinny Diwali - Silver Light | 35 | 14 | 46 | Star |
| LOVE Pet Collar - Red | 42 | 5 | 29 | Views > Orders |
| Bali Friendship - Fire Fly | 0 | 5 | 41 | Hidden gem |
| Bali Seed Bead Kit | 30 | 0 | 0 | Views, no sales |
| Friendship Kit - Metallic | 37 | 2 | 2 | Views, low conv. |
| Color Kit - Red | 21 | 0 | 0 | Views, no sales |
| Friendship Kit - Brights | 24 | 0 | 0 | Views, no sales |
Bali Seed Bead Kit (30 views, 0 orders), Friendship Kit - Brights (24 views, 0), Color Kit - Red (21 views, 0), Friendship Kit - Metallic (37 views, 2 orders). Retailers are interested but not buying. Likely causes: the $250 price point is too high for a first order, or the kit contents aren't clear enough. Consider a smaller "Starter Kit" at $100 to $150, or add a kit breakdown with per-unit economics: "19 bracelets at $13.15 each wholesale, MSRP $26 each."
This bracelet gets 3 to 5x more page views than anything else in your catalog (111 views, 24 orders, 36 units). It's your discovery product. Make sure it has the best possible images, a full keyword-rich description, and links to related products and kits. If a retailer only visits one product page, this is probably it.
Products with zero views and zero orders (many Zodiac bracelets, Flip Flop bracelets, duplicate custom SKUs, old political items like "Vote" and "Make America Love Again") clutter your shop and reduce your merchandising score. A curated catalog of 250 to 300 active products will outperform 484 cluttered listings.
Fire Fly (0 views, 41 units), Sherbet Lemon (0 views, 34 units), Olive Camo (2 views, 41 units), Neon Pink & White (0 views, 23 units). These sell well but get no direct traffic. Optimizing their individual listings could unlock incremental direct sales.
4 images (product, lifestyle, detail, artisan), Taylor Swift hook in description, eco-friendly badges, clear dimensions. 22 product reviews. This is the standard every listing should meet.
6 images (good quantity), but generic description ("Discover the timeless allure of monochrome magic"). No per-unit economics, no retailer selling points, only 2 reviews. $250 with no clear ROI story = 32 views, 2 orders.
Retailers buying a $250 kit need to see the math: "19 pieces at $13.15 wholesale. Retail at $26 each = $494 total revenue, 2x markup." Every kit should include: piece count, per-unit cost, suggested retail, and total margin.
Your titles follow "Bali Friendship Bracelet - [Color]" which is clean, but not using all 60 characters. Add searchable terms: "Handmade Bali Friendship Bracelet - Canyon Sun | Artisan Woven, Fair Trade." Retailers search for "handmade bracelet," "fair trade jewelry," "boho bracelet," and "artisan bracelet wholesale."
All promotions show "Completed." With Mother's Day approaching and your DTC site running 30% off with LOVEYOURMOM, create a matching Faire promotion now. Retailers stock 2 to 4 weeks ahead of consumers.
Clear the 19 pending Faire messages. Then start one email per week to your retailer list: new products, seasonal pushes, restock reminders.
Auto-send welcome messages to followers, thank-you notes after each order, and reorder nudges at 30, 60, and 90 days. Set up once and it runs continuously.
| Metric | Current | Action |
|---|---|---|
| Shopify products linked | 457 | - |
| Shopify products not linked | 179 | Review & link wholesale-appropriate SKUs |
| Total Faire products | 484 | - |
| Products with 0 orders | ~230 | Archive / hide stale products |
| Duplicate SKUs | ~20+ | Consolidate duplicates |
| Minimum order | $100 | Test lowering to $0 on individual items |
Before linking 179 more Shopify products, archive the ~230 dead ones first. Duplicate SKUs (LOVE Pet Collar - Red appears twice, Power Chakra sets appear multiple times) confuse the algorithm. A curated 250 to 300 product catalog will outperform 484 cluttered listings.
Faire Direct lets retailers order from loveisproject.com at 0% commission. Your DTC site already has a wholesale page linking to Faire. The widget makes this seamless.
With Oprah, Shark Tank, and Anne Hathaway press, retailers find your DTC site organically. Every one of them could order via Faire Direct at 0% commission. Your Shopify integration is already connected. This is a settings change, not a rebuild.
| Date | Retailer | Amount | Status |
|---|---|---|---|
| Apr 17 | Electric & Rose | $254.38 | Today |
| Mar 25 | Aviator Nation | $526.59 | 23 days |
| Mar 24 | Aviator Nation | $325.87 | 24 days |
| Mar 23 | Skipper & Scout | $42.08 | 25 days |
The two Aviator Nation orders are nearly a month old. Communicate via Faire Messenger immediately. Late shipments threaten your Top Shop status and 0% late rate.
"As seen on Shark Tank | 2021 Forbes List Next 1000 | Featured by Facebook — Women's History Month | Minority AAPI Woman Owned | We do CUSTOMIZATION. It all began with a simple message of LOVE..."
The story is authentic. The credentials line is strong. What's missing is the retail buyer lens: information that makes a store owner say "this will sell in my shop."
Open with proof: "Sold in 1,000+ stores across 22 countries. Oprah's Favorite Things. As seen on Shark Tank. Worn by Anne Hathaway in Glamour."
Retailer value prop: "$13 to $30 retail price points with 2x markup. The social impact story sells itself. Customers buy these as gifts, keepsakes, and conversation starters."
Support: "We offer bamboo display stands, customization, and marketing assets. Minority AAPI woman-owned. Forbes Next 1000."
Then: Chrissie's founding story, largely as-is. It's the emotional anchor after a buyer is already hooked.
| # | Action | Impact | Effort |
|---|---|---|---|
| 1 | Fulfill / communicate on the 4 open orders | Urgent | Today |
| 2 | Reply to 19 unread Faire messages | High | 1 hour |
| 3 | Create a Mother's Day promo on Faire | High | 30 min |
| 4 | Archive ~230 zero-order products & dedupe SKUs | High | 2 to 3 hours |
| 5 | Optimize Canyon Sun listing (#1 traffic product) | High | 1 hour |
| 6 | Add retailer ROI copy to all kit descriptions | High | 2 to 3 hours |
| 7 | Activate Faire Direct on loveisproject.com | High | 1 to 2 hours |
| 8 | Rewrite Faire About page (retailer-first framing) | High | 1 hour |
| 9 | Optimize product titles with search keywords | Medium | Ongoing |
| 10 | Set up Faire Automations | Medium | 1 hour |
| 11 | Start weekly retailer emails | Medium | Ongoing |
| 12 | Test lowering MOQ on individual bracelets | Medium | 30 min |
| 13 | Link relevant unlinked Shopify products | Medium | 2 hours |
| 14 | Build a post-fulfillment review request workflow | Ongoing | 30 min setup |