Love Is Project has 499 active products in the Shopify catalogue. That is overwhelming for a first-time visitor. The April 2026 CRO audit flagged this as a core reason the conversion rate dropped from 3% to 0.84%.
The original May 2026 curated collections were a step in the right direction, but client feedback was clear: the boundaries between collections were not obvious to customers. Friendship bracelets appeared in Signature, gold/silver pieces were scattered, and the Luxe collection included $15 items.
The June 2026 revision enforces strict, zero-overlap boundaries. A customer landing on any collection immediately understands what makes it different from the other two.
Signature
This is the "best of everything" collection. It spans Tagua Heart, Skinny LOVE, Original LOVE, Seed Bead, Jade, Taj, Bollywood, and Diwali lines. The goal is variety: a customer browsing Signature should see the full range of what Love Is Project makes (excluding friendship bracelets, which have their own collection, and gold/silver pieces, which live in Luxe).
One exception: Darjeeling Bracelet, Gold is in both Signature and Luxe, per Chrissie's request. It is a strong seller (67 lifetime orders) and represents the Darjeeling line well in both contexts.
Luxe
The defining rule is material, not price. If a product has gold or silver in the title or Shopify material metafield, it belongs here. Premium showpieces ($150 to $270) are listed first to anchor the luxury positioning, followed by bestselling gold/silver bracelets at lower price points. The price range spans $29 to $270 because gold and silver detailing appears across all tiers.
Friendship & Bundles
This is the most tightly scoped collection. If the product is not a Bali Friendship bracelet or a bundle/set, it does not belong here. Wholesale kits ($500+) are excluded since they are not relevant to DTC customers. The friendship bracelets are ranked purely by lifetime orders. Bundles are a separate subsection within the same collection.
Products were selected by ranking all non-friendship, non-gold/silver bracelets by lifetime orders, then capping each product type at 3 items to ensure variety across the range.
| # | Product | Type | Price | Orders |
|---|---|---|---|---|
| 1 | Tagua Heart Bracelet, Red | Tagua Heart | $35 | 329 |
| 2 | The Skinny LOVE Bracelet | Skinny LOVE | $28 | 106 |
| 3 | The Original LOVE Bracelet in Red | Original LOVE | $30 | 78 |
| 4 | Tagua Heart Bracelet, Turquoise | Tagua Heart | $35 | 77 |
| 5 | Darjeeling Bracelet, Gold | Darjeeling | $30 | 67 |
| 6 | Tagua Heart Bracelet, Pink | Tagua Heart | $35 | 49 |
| 7 | Seed Bead LOVE with Hearts, Light Pink | Seed Bead | $28 | 30 |
| 8 | Jade Chinese New Year Bracelet | Jade | $30 | 30 |
| 9 | Seed Bead LOVE with Hearts, Mint | Seed Bead | $28 | 20 |
| 10 | Skinny LOVE Bracelet, Turquoise | Skinny LOVE | $28 | 18 |
| 11 | Bollywood Bracelet Set (3 in 1) | Bollywood | $40 | 17 |
| 12 | Taj Beaded Bracelet, Red and Orange | Taj | $30 | 17 |
| 13 | Skinny LOVE Bracelet, Burgundy and White | Skinny LOVE | $28 | 16 |
| 14 | Taj LOVE Bracelet, White & Black | Taj | $30 | 16 |
| 15 | Taj Beaded Bracelet, Black and White | Taj | $30 | 15 |
| R1 | LOVE Bracelet, Green and White | LOVE | $30 | 14 |
| R2 | Purple Empower LOVE Bracelet | LOVE | $45 | 14 |
| R3 | Diwali Bracelet, Dark Black | Diwali | $30 | 13 |
| R4 | Ombre LOVE Bracelet, Serengeti Sunset | LOVE | $30 | 13 |
| R5 | LOVE Bracelet, Navy and White | LOVE | $30 | 12 |
Muted rows = rotation slots. Swap seasonally (March, June, September, December).
We sorted products into two tiers: premium showpieces ($150+) are always included and listed first, then the remaining slots are filled by the bestselling gold/silver bracelets by lifetime orders.
| # | Product | Metal | Price | Orders |
|---|---|---|---|---|
| 1 | Offering LOVE Bracelet, Silver Large | Silver | $270 | 0 |
| 2 | Alchemy LOVE Bracelet, Gold Medium | Gold | $250 | 2 |
| 3 | Alchemy LOVE Bracelet, Gold Small | Gold | $200 | 6 |
| 4 | TWFF Silver Feather Cuff | Silver | $200 | 1 |
| 5 | Offering LOVE Bracelet, Silver Medium | Silver | $200 | 1 |
| 6 | Sterling Silver Heart Locket Bracelet | Silver | $175 | 6 |
| 7 | Offering LOVE Bracelet, Silver Small | Silver | $160 | 7 |
| 8 | Om Mani Padme Hum Bangle | Gold/Silver | $150 | 0 |
| 9 | Skinny Silver Darjeeling Double Rainbow | Silver | $30 | 71 |
| 10 | Darjeeling Bracelet, Gold | Gold | $30 | 67 |
| 11 | Darjeeling Bracelet, Silver | Silver | $30 | 63 |
| 12 | Skinny Gold Darjeeling Double Rainbow | Gold | $30 | 60 |
| 13 | Skinny Silver Darjeeling Rainbow | Silver | $30 | 56 |
| 14 | LOVE Bracelet, Black/Gold | Gold | $29 | 55 |
| 15 | LOVE Bracelet, White/Gold | Gold | $30 | 47 |
| R1 | Skinny Gold Darjeeling Rainbow | Gold | $30 | 43 |
| R2 | Skinny Diwali Bracelet, Silver Light | Silver | $30 | 32 |
| R3 | Seed Bead LOVE Bracelet, White & Gold | Gold | $28 | 32 |
| R4 | The Rainbow Love Bracelet | Gold/Silver | $30 | 27 |
| R5 | Golden Girl Love Bracelet | Gold | $30 | 25 |
Why showpieces with low orders are included
The Alchemy, Offering, and Sterling Silver pieces have few lifetime orders, but they serve a merchandising purpose: they set the ceiling for the collection's perceived value. A customer seeing $200+ pieces first reads the entire collection as premium, even when browsing the $28–$30 items below. This is a standard anchoring technique in luxury retail.
Friendship bracelets are ranked purely by lifetime orders. The top 12 are core (permanent), the next 4 are rotation slots to keep seasonal colours fresh. Bundles are a separate subsection, also ranked by orders.
Friendship Bracelets (12 core + 4 rotation)
| # | Product | Orders | Status |
|---|---|---|---|
| 1 | Bali Friendship Bracelet, Bloom Daisy | 103 | Core |
| 2 | Bali Friendship Bracelet, Ocean Foam | 89 | Core |
| 3 | Bali Friendship Bracelet, Fire Sand | 82 | Core |
| 4 | Bali Friendship Bracelet, Sherbet Peach | 66 | Core |
| 5 | Bali Friendship Bracelet, Fire Fly | 63 | Core |
| 6 | Bali Friendship Bracelet, Sunset Ubud | 63 | Core |
| 7 | Bali Friendship Bracelet, Azure Blue and White | 58 | Core |
| 8 | Bali Friendship Bracelet, Sherbet Blue | 57 | Core |
| 9 | Bali Friendship Bracelet, Beach Sand | 57 | Core |
| 10 | Bali Friendship Bracelet, Electric Feel | 57 | Core |
| 11 | Bali Friendship Bracelet, Aloha Lei | 53 | Core |
| 12 | Bali Friendship Bracelet, Sand Swirl | 51 | Core |
| R1 | Bali Friendship Bracelet, Green and White | 49 | Rotation |
| R2 | Bali Friendship Bracelet, Olive Top Gun | 46 | Rotation |
| R3 | Bali Friendship Bracelet, Fire Stream | 46 | Rotation |
| R4 | Bali Friendship Bracelet, Olive Camo | 45 | Rotation |
Bundles & Sets (8 core + 3 rotation)
| # | Product | Price | Orders | Status |
|---|---|---|---|---|
| 1 | Bundle, Darjeeling Bracelets | $57 | 20 | Core |
| 2 | Chaquira Bracelet Set (of 2) | $60 | 19 | Core |
| 3 | RAINBOW LOVE is LOVE Set (of 2) | $60 | 13 | Core |
| 4 | Energy Chakra Yin & Yang, Tiger Eye (Set of 2) | $30 | 7 | Core |
| 5 | The Big LOVE Bracelet Bundle | $150 | 7 | Core |
| 6 | Power Chakra, Healing Blue Agate (Set of 3) | $40 | 6 | Core |
| 7 | LoveStoned Sacral Chakra, Pink Agate (Set of 3) | $40 | 5 | Core |
| 8 | LoveStoned Crown Chakra, White Turquoise (Set of 3) | $40 | 5 | Core |
| R1 | LoveStoned Solar Plexus Chakra, Brown Agate (Set of 3) | $40 | 4 | Rotation |
| R2 | The Big Skinny LOVE Bracelet Bundle | $80 | 4 | Rotation |
| R3 | LoveStoned Throat Chakra, Lapis Lazuli (Set of 3) | $40 | 3 | Rotation |
Charms & Accessories
Customizable Heart Logo Charm (141 orders), Circle Logo Charm (55 orders), earrings, anklets, necklaces, and keychains. These are add-on items, not standalone bracelet purchases. High order counts on charms reflect add-to-cart behaviour, not collection-worthy products.
Pet Collars
LOVE Pet Collar Red is the #2 revenue product ($3,287), but it does not belong in a bracelet collection. It deserves its own dedicated presence in nav and marketing, not dilution inside a curated bracelet page.
Mystery Bracelet
107 lifetime orders, but at $15 it undermines curation. A "mystery" product tells the customer "we will pick for you," which is the opposite of what a curated collection communicates.
Wholesale Kits ($500+)
Color Kits, Friendship Kits, Seed Bead Kit, and similar $500+ wholesale products are excluded. These are B2B products, not DTC browsing items. They would confuse a retail customer seeing a $500 price point in a collection of $28–$60 bracelets.
Totes, Bags & Non-Jewelry
Deck of Cards ("Spread the LOVE"), tote bags, and display stands are product categories of their own. Including them in a bracelet collection adds noise and weakens the focus.
Custom India
Appeared in the original May selections but is not a shoppable product. Removed from the June revision. If a real India bracelet product is added to the catalogue, it should be considered for a Signature rotation slot.
Darjeeling Gold in both Signature and Luxe
Per Chrissie's request. It is a strong seller (67 orders) and represents the Darjeeling line in Signature while also fitting Luxe's gold criteria. This is the only product that appears in two collections.
Luxe defined by material, not price
The defining rule is "gold or silver in the product name or materials," not a price floor. This means $29 bracelets with gold accents sit alongside $270 sterling silver showpieces. The showpieces anchor the premium feel; the accessible pieces drive volume.
Core vs rotation split
Core products are permanent. Rotation products swap 4x per year (March, June, September, December) based on 90-day Shopify sales data. If a rotation product is outselling core products, keep it. The spreadsheet's Rotation Calendar tab has the full step-by-step process.
Bundles are underperforming across the board
The top bundle has just 20 lifetime orders. This is a merchandising problem, not a curation problem. Bundles need better naming, hero imagery, and seasonal theming. Rotation alone will not fix this; it needs a separate project.
Type cap of 3 in Signature
Without a cap, the top 15 would be dominated by Tagua Heart and Skinny LOVE (which have the highest order volumes). Capping each product type at 3 forces variety so a customer sees the full breadth of LIP's product lines in one place.
Product catalogue: Shopify products_export_1.csv (499 active products, June 2026). Used for handles, prices, product types, badges, and material metafields.
Order data: "Quantity ordered by product title" lifetime report covering October 2024 to June 2026. Used as the primary ranking metric for all product selections.
Classification: Products were automatically classified into types (Tagua Heart, Skinny LOVE, Seed Bead, Darjeeling, etc.) using title pattern matching against the full catalogue. Gold/silver classification used both title keywords and the Shopify jewelry material metafield.