Phil Moore Studio

28 prospects, three tiers, sorted by how sure we are

High-Confidence Prospects
28
Tier 1 — ready to pitch now
Physical Doors
~55
across the 28 Tier 1 boutiques, several multi-location
Confidence Tiers
3
ready to pitch / call to confirm / longer shot

A "confidence tier" is how sure the research is that a boutique currently sells Aviator Nation, based on how many independent research passes found it and how strong the evidence was on each retailer's own site or social account.

The stronger pitch isn't "we're brand-adjacent," it's "you already sell to this customer"

Aviator Nation has pulled back from wholesale. It now runs roughly 85 percent direct-to-consumer, it isn't listed on Faire, Abound, RangeMe, or Tundra, and its own store-locator page won't even render outside a real browser. Most boutiques that used to carry it now show it out of stock or delisted online. A brand-adjacency pitch ("we'd look good next to Aviator Nation") is weaker than it sounds, because the pool of boutiques that can currently say "we carry Aviator Nation" is small, and getting more stock isn't something they can just do.

That's what makes the sharper pitch land: you already sell to the Aviator Nation customer, not "let's co-market with a brand we admire." It's a claim about the boutique's own existing customer base, not about brand prestige, and it holds up because the boutiques on this list were found by working from the retailer's own site, social, or brand page, not from any Aviator Nation-published list.

Proof this pitch already works:

Frankie's on the Park, Chicago, IL, is an existing Love Is Project account that also carries Aviator Nation and FREECITY. It's real, named, evidenced proof: an independent boutique, not one of Aviator Nation's own stores, already sells both brands. If Gladys wants to reference a live example while pitching, this is the one.

Aviator Nation's store count is resolved

Confirmed: Aviator Nation operates 19 stores. Two more of its own locations were identified beyond the 15 found in the Faire data: Aspen, CO and Malibu, CA. Both are Aviator Nation's own retail doors, not prospects, and are excluded from every list below.

28 boutiques with direct evidence they carry Aviator Nation

Every entry here has a primary-source claim, on the retailer's own site, brand page, or a verified social post, that it currently or recently carried Aviator Nation. "Verification strength" shows how many independent research passes found the boutique separately, without seeing each other's results while working; more passes means stronger corroboration, not a stronger customer fit. Boutiques with multiple storefronts carry a doors badge.

#
Boutique
Address
Evidence
Verification
1
For Now 3 doorsNantucket, MA
48 Centre St + 2 more
Exclusive co-branded "Aviator Nation x Nantucket" capsule, confirmed on Aviator Nation's own site too
3 passes
2
blue&cream 5 doorsEast Hampton, Sag Harbor NY, NYC x2, Westport CT
60 On The Circle, East Hampton NY + 4
Live Aviator Nation sale and kids collections
3 passes
3
Bennie + CocoSullivan's Island, SC
2213 Middle St
Own About page names Aviator Nation first in its brand list; sells surfboards
3 passes
4
Sassanova / Nova Man 3 doorsBaltimore, Bethesda, Lutherville MD
805 Aliceanna St, Baltimore + 2
Dedicated Aviator Nation brand page with founder story
3 passes
5
Cat & Kate BoutiqueLewisburg, WV
937 Washington St W
9-18 Aviator Nation SKUs depending on the account viewed, mostly sold out, which reads as real sell-through
3 passes
6
BivouacAnn Arbor, MI
336 S State St
34 live Aviator Nation SKUs, the deepest assortment found in this research
3 passes
7
Vagabond Apparel BoutiquePalm Beach Gardens, FL
11701 Lake Victoria Gardens Ave
Explicit "in-store only," carries women's, men's, and kids' sizes 2-14
3 passes
8
Frock ShopHouston, TX
9135 Katy Fwy Ste 104
Explicit "in store only, call for stock"
3 passes
9
Kalifornia Jean BarTruckee + Napa, CA
10092 Donner Pass Rd + 1234 First St
Full Aviator Nation brand-story page
3 passes
10
Shop Sixty Five 4 doorsDoylestown + Philadelphia PA, Palm Beach FL, Margate NJ
53 W State St, Doylestown + 3
Live Aviator Nation collection, $156-196
2 passes
11
Kitson 4 doorsLA, Beverly Hills, Malibu CA
115 S Robertson Blvd, LA + 3
Live Aviator Nation adult and kids inventory
2 passes
12
CHROMELubbock, TX
6701 Slide Rd
Dedicated "5 Stripe Collection" page
2 passes
13
Move AthleisureFort Worth, TX
Online + local pickup
Own blog post: "thrilled to carry an extensive collection"
2 passes
14
Sunni Spencer, Apres SeaTampa + St. Petersburg, FL
Hyde Park Village, Tampa + The Vinoy
Live Aviator Nation inventory, $83-196
2 passes
15
TwigsMadison + Brookfield, WI
570 N Midvale Blvd + 245 High St
14 live SKUs, listed on their own vendor index
1 pass
16
Haven TahoeTahoe City, CA
495 N Lake Blvd Ste 171
9 live SKUs with a hand-written product blurb
1 pass
17
Sofie GreyDallas, TX
8415 Preston Center Plaza
Store's own verified Instagram post: "Brand new Aviator Nation is here!!!!"
1 pass
18
Hazel Twenty 2 doorsCharleston SC + Asheville NC
73 Wentworth St, Charleston + 1
12 Aviator Nation styles live, $68-200
1 pass
19
Punch Clothing 3 doorsSt. Helena, Santa Rosa, Healdsburg CA
1289 Main St, St. Helena + 2
Live priced Aviator Nation inventory
1 pass
20
The Blue Collection 2 doorsChattanooga TN + St. Augustine FL
1100 Hixson Pike + 1035 A1A Beach Blvd
Aviator Nation appears across multiple product tags
1 pass
21
Coco Goose 4 doorsStowe VT, Manchester Ctr VT, Burlington VT, Providence RI
1800 Mountain Rd, Stowe + 3
Live Aviator Nation collection
1 pass
22
EQUATION 2 doorsEdina + Excelsior, MN
5045 France Ave S, Edina
11 Aviator Nation styles live, $158-220
1 pass
23
MityleneAtlanta (Buckhead), GA
4209 Roswell Rd NE
20 Aviator Nation products live
1 pass
24
CAKEWISHSt. Louis (Clayton), MO
9218 Clayton Rd
Live Aviator Nation inventory, some sold out
1 pass
25
BC Two (Shop BC2)Little Rock, AR
11525 Cantrell Rd Ste 904
8 Aviator Nation styles, 2 sold out
1 pass
26
Jones & Daughters 2 doorsLouisville, KY
806 E Market St + 808 Lyndon Ln
Runs a "Shop All Aviator Nation" collection
1 pass
27
Denny's x Lester's multi-doorNY / NJ / FL
Greenvale NY + Rye Brook NY + more
Listed in "Our Brands" directory; Instagram: "huge shipment just landed"
1 pass
28
Mini DreamersOnline-only, kids
n/a
Live Aviator Nation kids inventory, sizes 2-14; no storefront, so lower archetype fit
1 pass

8 boutiques with a dedicated Aviator Nation page, but it's empty right now

A 30-second call turns each of these into a Tier 1 target or removes it. Don't open with the Aviator Nation line until confirmed, since an empty online listing is equally consistent with in-store-only stock or a lapsed account.
Boutique
Location
Address
Verification
Note
Meridian Boutique
Bozeman, MT
107 E Main St
3 passes
Strongest Tier 2 pick, high archetype fit (walkable mountain-town main street), found independently by all three non-directory research passes
OHEY Boutique
La Jolla, CA
7712 Fay Ave
2 passes
Two blocks from Love Is Project's own Aviator Nation La Jolla store; brand mix (Spiritual Gangster, Beyond Yoga) is a near-perfect bracelet adjacency
Laguna Supply
Laguna Beach, CA
210 Beach St
2 passes
Two doors from Love Is Project's own Aviator Nation Laguna Beach store
MODA Nashville
Nashville, TN
2511 12th Ave S
2 passes
Same street as Love Is Project's own Aviator Nation Nashville store
Romi Boutique
Palo Alto, CA
624 Emerson St
1 pass
Neighbors Nili Lotan, Isabel Marant, Veronica Beard
Mas Bueno Boutique
Sacramento, CA
2220 J St Ste 6
1 pass
Neighbors Free People, Spell
Palma Boutique
Rancho Santa Fe, CA
16085 San Dieguito Rd Ste E6
1 pass
30+ designer brand mix, including Camilla, Cult Gaia
Rue Boutique
Pittsburgh, PA
730 Providence Blvd
1 pass
Off-archetype geographically; lower priority within Tier 2

9 boutiques with the right customer profile, no Aviator Nation evidence yet

These sit on the same retail block as one of Love Is Project's own top Aviator Nation stores, or share Love Is Project's own artisan and impact story, but nothing ties them to Aviator Nation specifically. This is a later-stage list: pitch on shared customer profile, or, for the ethics-led group, on Love Is Project's own maker story, not the Aviator Nation line.

Boutique
Location
Near LIP's AN store at
Why it's here
The Shop Laguna Beach
1020 S Coast Hwy, Laguna Beach CA
1143 S Coast Hwy (same street)
Best brand-mix match found anywhere in this research: Free People, Spell & The Gypsy, L*Space
Thalia Surf Shop
915 S Coast Hwy, Laguna Beach CA
Same street
Independent surf retailer since 2001, with a small/independent-brand buying filter
Mahina
66-111 Kamehameha Hwy, Haleiwa HI
66-451 Kamehameha Hwy
Multi-door (3+ locations including Honolulu), one win reaches multiple doors
Love on Haight
1400 Haight St, San Francisco CA
1501 Haight St
Closest brand DNA to Aviator Nation's own festival/hippie roots found in this research; donates to a youth charity
Tabula Rasa
919 Manhattan Ave, Manhattan Beach CA
206 10th St
Already sells locally-made jewellery, a direct bracelet-category fit
paulaJAMES
27 Throckmorton Ave, Mill Valley CA
129 Miller Ave
Locally made jewellery, accessories, and gifts
Nomad Tribe
2301 NW 2nd Ave, Miami FL
Wynwood, same avenue
Ethical/sustainable buying filter, matches Love Is Project's own story
Wynwood Tribe / Nomadia
2200 NW 2nd Ave, Miami FL
Wynwood, same avenue
Fair-trade positioning
Matriark
133 Main St, East Hampton NY
87 Main St
Curates women- and LGBTQIA+-owned brands

Not every name found belongs on the outreach list

Aviator Nation's own stores
  • Aspen, CO and Malibu, CA are Aviator Nation-owned retail doors, not prospects. Not for pitching.
Already Love Is Project customers
  • Frankie's on the Park, Chicago IL, carries Aviator Nation and FREECITY. The strongest possible reference: use it as proof in the pitch, not as a new prospect.
  • Uniquities, listed on Love Is Project's book as Morrisville, NC, carries Aviator Nation in-store only. Worth a one-minute check that this is the same company as the NC retail doors before citing it, the CRM entry may be a warehouse or HQ address rather than a storefront.
  • Oskar's Boutique, Kilauea HI: Aviator Nation products found sold out. A happy existing customer who also carries Aviator Nation is a warmer referral source than a cold pitch, worth asking all three for one.
Name-collision cautions
  • Obligato, 47 Main St, East Hampton NY: Love Is Project's existing retailer list has "Obligato, Knoxville TN." Very likely a different business at a different address, confirm before treating East Hampton as new.
  • Hemline Austin (2nd Street District): Love Is Project's list has "Hemline, Mobile AL." Hemline may be a multi-location group, if so, there may already be a group-level relationship worth checking before approaching Austin as cold.
  • The Shop, Laguna Beach vs. Love Is Project's existing "The Shop, Cedar Rapids IA": different businesses at different addresses, but flagged so the CRM doesn't accidentally merge two unrelated organizations that share a generic name.

Two more names were checked and ruled out so nobody re-does the work: Willow + Mercer, Inlet Beach FL, whose own site search returns zero results for Aviator Nation, and Rica Boutique, where a stockist list names "Rica Boutique, La Jolla" but the live domain resolves to an unrelated brand in Canton, MA.

Ready for outreach as soon as priorities are confirmed

This list is ready to feed the outreach template. Per what was agreed, outreach is a manual, name-by-name send, not a bulk email blast, so each pitch can carry the right proof point for its tier. Work can begin as soon as Love Is Project confirms who to prioritize first, and the natural sequence is the multi-door Tier 1 groups (blue&cream, Shop Sixty Five, Kitson, Coco Goose, For Now, Sassanova, Punch Clothing), since each of those reaches the most doors per conversation.

Basis: every prospect on this list was verified against the retailer's own website, brand page, or a verified social post as of early August 2026. These are findings from a point-in-time snapshot and may change as boutiques update their online listings or Aviator Nation adjusts its wholesale terms.