Hi Chrissie,
Thank you for sending this over. We spent proper time with it, and it's a genuinely solid outside read: the kind of independent check that's reassuring to get, because it confirms a lot of what we've already been building toward. Whoever wrote the prompt for that tool clearly knows what to look for.
It's also right about your foundations. The brand story is doing real work, 2,400+ reviews and a press wall like Oprah, Shark Tank, GMA and Glamour give you credibility most brands would kill for, and you've got 1,000+ stockists and a strong technical SEO base under the hood. That's not luck, that's a moat.
Here's where we think we can add the most value: we can see things the audit can't. Your actual numbers, your app stack, your order data, and the work already in motion behind the scenes. So instead of treating this as a fresh to-do list, we took every recommendation, mapped it against what's already moving, what we can start now, and what genuinely needs scoping first, and put it all in the order we'd actually run it. We'll also say, gently, that we pressure-tested a couple of the audit's finer points against your live site and they didn't quite hold up: your collections already have intro copy (we'd expand it rather than add it from scratch), and the product schema it flagged is slightly different from what it described. That's exactly the value of having a team that verifies before it acts: not a gotcha, just due diligence on your behalf.
It correctly flagged that your pages are heavier than they should be, but it couldn't tell you why. We can. The Zepto Product Personalizer app on your product pages is the culprit: it's the kind of app that quietly loads on every page whether it's needed there or not, and it's a documented source of the exact fragility the audit was picking up on.
We've already researched two lighter replacements that do the same job (the customizable charm add-on on select bracelets) with a modern, page-specific setup that only loads where it's actually used. Net effect: faster product pages, fewer glitches, and it costs less too, roughly $200 a year less than what you're paying Zepto now. It's fully scoped and ready to action, and it's the clearest example of the kind of thing only a team inside your business can catch.
The audit's top call is wholesale, and we agree completely: it's the highest-leverage move on the table, and it happens to be exactly where your team is already strongest. 1,000+ stockists is proof no competitor can fake, and right now your wholesale page doesn't carry that weight.
Building it out properly, with your bestsellers and margins, terms, a line sheet, stockist logos, and a clean way for new retailers to apply, is the single biggest lever we can pull for you this year.
Fixing the missing homepage headline and a small meta-description typo, adding a "stocked in 1,000+ stores" trust line to the homepage, a free-shipping progress bar toward your $75 threshold, review stars on product cards, and a tasteful urgency treatment on the BOGO promo.
The performance fix described above. Quick, costed, and it proves the deeper diagnosis was right.
The proper build described above, paired with a retailer-specific email flow to nurture the applications it generates.
A direct reordering channel for your best wholesale accounts (so more of that repeat revenue stays with you instead of Faire's commission), "gift again" and post-purchase flows for retention, a proper corporate gifting page, and a loyalty or referral program further down the line.
We'd love to start with Waves 1 and 2 this cycle. It gets visible momentum on the board fast, it proves out the Zepto fix, and it sets us up to bring you the wholesale page next with real runway behind it.
The audit suggested A/B testing your current hero ("MAKE AMERICA LOVE AGAIN") against something more neutral. We don't think that's quite the right way to frame it, and we'd rather tell you plainly what we think than run a quiet test behind the scenes.
You're a global brand selling into 22 countries, with a voice built on warmth and universality rather than any one country's politics. A hero that reads as US-political, even unintentionally, is a brand call as much as a conversion one, and we think it's more likely to cost you international goodwill than it wins in clicks.
Our honest recommendation is a mission-first hero, something like "Every bracelet funds a livelihood," tested properly against the current one so you can see it for yourself rather than take our word for it. This is your call to make, we just didn't want to sit on the opinion.
That's the full picture. Give us the word and we'll get Wave 1 moving this week, with the Zepto swap right behind it.