Who They Are
The Gentle Pit is a US-based lifestyle brand dedicated to supporting dog rescue efforts. Sells apparel and accessories, with a portion of every sale going directly to rescue organisations. Promotes community involvement and awareness around pet adoption. Founded by Casey Williams.
What We Do for Them
- SMS marketing (Attentive migration — 2022)
- Website copy (Casey Webflow website — 2022)
- Product launch campaigns (2022)
- Email GIF design (ActiveCampaign)
- UX/teardown reviews
- Current retainer work — see ClickUp
Tone of Voice & Copy Rules
No specific tone guidance on record. Refer to brand materials.
Brand & Key Context
- Primary: Casey Williams — [email]
- Secondary: Amy McVickers — [email]
- Attentive SMS subscriber list data is archived in Drive (segmented exports from 2022)
- Product range: apparel + accessories, Pittie-themed branding
Active Projects
See ClickUp: https://app.clickup.com/t/86et17tyt
Working With This Client
See Brand & Key Context above for working style notes.