Who They Are
StoneHouse Bali is a tiny, boutique hotel located just minutes from downtown Ubud, Bali. Founded by Walker Zabriskie (40+ year Southeast Asia traveler and designer) and Wendy Kassel (Asia resident of 30+ years), the property is built around an "authentic Balinese, rustic chic with an underlying sense of luxury" philosophy. It's a personality-led, intimate stay with features including a jungle chic pool, organic vegetable farm, and The Lodge (safari-style dining and games area). Featured in The Telegraph, Conde Nast Traveller, Eluxe Magazine, and 1843 Magazine.
---
What We Do for Them
- Email marketing (first newsletter build in progress)
---
Brand & Key Context
- No email platform in place yet. First newsletter will be built as generic HTML, platform decision to follow.
- The brand has a strong editorial identity and has earned serious press coverage. Tone should match: warm, characterful, unhurried, and slightly literary.
- Bookings run through Little Hotelier (not Shopify). Email marketing will need to work around that ecosystem.
- WordPress site built on Divi (v4.23.1).
- Instagram: @stonehousebali
- Founders: Walker Zabriskie (designer, 40+ year SE Asia traveler) and Wendy Kassel (primary contact, Asia resident 30+ years).
- Property: 6 rooms, 2 dogs (Lulu and Bella), 9 years open as of 2026. Address: Jl. Tirta Tawar 67, Kutuh Kaja, Ubud, Bali 80571. Email: [email]
---
Active Projects
- First newsletter HTML build: waiting on image assets from Wendy (logo white, Lulu, Bella, interior/Lodge, rice fields, team photo)
---
Working With This Client
See Brand & Key Context above for working style notes.