Skin By Leah is a boutique skincare studio founded by Leah Rae Yawn, operating out of Prim Salon, Sawgrass Village, Ponte Vedra Beach, Florida. It combines in-person treatment services with an online product shop (Shopify). Leah is a celebrity medical esthetician with 30+ years of professional experience, laser certified, and operating under medical direction. She is a certified ambassador for Glacial Skin and Glo2Facial. Rating: 4.9/5.
Leah's background includes Mac Cosmetics, Lancôme, Bobbi Brown, Nordstrom, Barneys New York, and training at the Georgette Klinger Salon in Beverly Hills and Orange County. She is also a professional recording artist — gospel career, six albums, performed the national anthem at NFL and NBA events (music on Apple Music, Amazon, Spotify).
Personal: Leah is married to Captain Sandy Yawn (Below Deck Mediterranean, Bravo TV). They live in Nocatee, Ponte Vedra. Leah's daughter Lolo is studying media production at CU Boulder. Instagram: @leahraeofficial. Brand identifiers: Female owned, Entrepreneur, LGBTQ, Beauty Influencer.
A new expanded Skin by Leah location in Jacksonville is in development, expected late 2026.
She also runs a Substack called "Aging With Confidence" — a content authority channel in progress.
Phil Moore Studio also manages Just Mix Beauty — a second brand owned by Leah with its own website, focused exclusively on the JUST MIX product line. Both brands are billed to Leah and managed within the same Drive folder.
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- AI SEO audit and strategy (skinbyleah.com)
- FAQ content creation (site FAQ and contact FAQ)
- Brand design support (brand guide, colour system, email templates)
- Email system: re-permission campaign, welcome flow (in progress)
- Just Mix Beauty: email welcome sequence, welcome email flow strategy, wholesale strategy review, wholesale portal build
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- Skin By Leah is an in-person studio, not an ecommerce store — approach all work with this in mind
- AI SEO audit (March 2026) scored the site 3/10 for AI visibility. The core issues are structural: no opening definition block, content in image tiles with no extractable text, no FAQ section live on site (FAQ doc created separately), credentials buried and unstructured, no schema markup
- The three audit pillars: Structure (2/10), Authority (4/10), Presence (unknown — needs audit)
- High-value quick wins identified: 50-60 word intro paragraph, restructured headings, FAQ section added to site, credentials rewritten with specificity, LocalBusiness schema markup
- Third-party platforms to optimise: Google Business Profile, Yelp, Vagaro or Mindbody
- The Captain Sandy Yawn connection is specifically called out in the SEO audit as "citation gold" for AI systems — any editorial coverage linking the two businesses should be leveraged
- Just Mix Beauty has a wholesale channel — strategy and portal build docs are in Drive
03 - Just Mix Beauty/
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- AI SEO implementation (acting on March 2026 audit recommendations)
- Email re-permission campaign (template complete — confirm newsletter page URL before sending)
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See Brand & Key Context above for working style notes.