Rävke is a Dutch streetwear brand with a cheeky, rebellious identity. The name comes from the Swedish word Räv (fox, predator) — a deliberate nod to being sharp, cunning, and different. Brand tagline: "RULES DON'T APPLY." In Dutch: "Geen standaard merk. Meer een manier van doen." (Not a standard brand. More a way of doing things.)
All clothing is designed in the Netherlands, made from organic fabrics. All printed tees are limited edition. The brand leans into Scandinavian-inspired product naming (Aleks Svenska, Agnetha, etc.) despite being Dutch.
Product categories: Tees (€39.95), Hoodies/Sweater (€75-90), Sweaters (€60), Accessories, Kids. Free shipping over €250. They have done at least one limited edition collab — with Doodkonijn. The site is in Dutch, targeting a Dutch-speaking market.
Language note: Site copy is in Dutch. "Koop snel" = Quick buy / "Koop nu" = Buy now / "Hard Lopers" = Best Sellers.
- Shopify theme / colour scheme work (initial deliverable: colour schemes document, April 2026)
- Tagline "RULES DON'T APPLY" should inform all copy and design direction
- Site is in Dutch — any copy work will need Dutch language or native translation
- Brand identity: cheeky, anti-establishment, fox symbolism, Scandinavian naming convention
- Tagline "RULES DON'T APPLY" should inform all copy and design direction
- Organic materials — sustainability is part of the brand story
- All printed items are limited edition — scarcity is a feature, not a bug
- Site is in Dutch — any copy work will need Dutch language or native translation
- Currency: EUR. Target market: Netherlands / Dutch-speaking Europe
No active projects on record.
See Brand & Key Context above for working style notes.