Who They Are
Rectangle is a patented hardware and software platform that transforms art in hospitality spaces (hotels, lounges, wine bars) into a live, discoverable, and purchasable experience. The device sits beside any piece of art and operates across three coordinated layers:
- Elevated Industrial Design — programmable light and animation that draws attention across the room
- Patented Modular Layers — tunable system; quiet ambient mode or active engagement/availability layers
- Synchronized Market Moments — event-based acquisition windows (auctions, drops, artist moments)
The business is pivoting from art ecommerce to a B2B product platform. The primary target audience is now hospitality decision-makers at companies like Samsung and LG — not art collectors. The design benchmark is Apple.com: minimal copy, maximum signal, premium feel.
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What We Do for Them
- Shopify theme development and customisation (Broadcast theme)
- Homepage and product page layout briefs (B2B pivot)
- CRO-led copy and layout direction for the B2B audience
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Brand & Key Context
- B2B pivot: Homepage and How It Works page are now designed for hospitality decision-makers arriving via outreach to Samsung, LG, and similar companies. All copy and layout decisions should reflect this.
- Broadcast theme: Currently on v7.1.1. A migration brief to v8.0.0 exists in Drive — check it before any theme work.
- Original/Print toggle (Siblings feature): A key UX element on the product page. Originals sold out show in red; the toggle separates Original and Limited Edition Print products. CSS custom properties control button/toggle colours via hex value in the theme editor. Always preserve this behaviour in theme updates.
- Keith's CSS request: He specifically asked for the CSS snippet to be provided separately with inline comments so he can re-apply it himself after future theme updates. Always document custom CSS this way.
- Phase 1 and Phase 2 customisations are documented in the Broadcast Theme Customisation brief (Aug-Oct 2025). Phase 2 was quoted at $200 USD and approved.
- Hero brief v2 is the current approved homepage brief. v1 is archived.
- The "How It Works" page is the primary B2B landing destination from hero CTAs — it runs: problem setup, three-step product explanation, demo/contact CTA.
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Active Projects
- Broadcast theme 8.0.0 migration (brief exists, implementation status unknown)
- B2B homepage and How It Works page build
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Working With This Client
See Brand & Key Context above for working style notes.