Who They Are
My Urban Trail is a UK-based brand. Laura was away 22 Mar – 7 Apr 2026.
What We Do for Them
- Shopify development and store improvements
- Navigation and UX improvements
- SEO work
- Judge.me reviews integration
Tone of Voice & Copy Rules
- Judge.me for reviews — new widget style being updated
Brand & Key Context
- Outdoor/activewear clothing brand
- Mobile-first audience
- Using drawer menu (not desktop mega menu) — keep this in mind for nav changes
- Judge.me for reviews — new widget style being updated
Active Projects
See ClickUp: https://app.clickup.com/t/86et05wgq
Working With This Client
See Brand & Key Context above for working style notes.