Who They Are
McGuiness Refrigeration & Air Con (MCGRAC) is an Australian trade business specialising in refrigeration and air conditioning — with a focus on marine and commercial applications. The brand identity uses the MCGRAC abbreviation across logos and assets. Based on the project files, they work with marine clients including Princess Yachts Australia, and use Dometic as a key supplier for marine climate systems.
What We Do for Them
- Brand identity (logo package delivered — Jpg, Png, Social formats, master PDF, style guide)
- Project reference/documentation support (Princess Yachts Australia)
Tone of Voice & Copy Rules
- Style guide (StyleGuide_MGRAC.pdf) exists in Drive — check this before any brand work
Brand & Key Context
- Client uses "MCGRAC" as the brand abbreviation
- Dometic is their primary marine climate supplier — Dometic Climate Catalogue images are on file
- Princess Yachts Australia is a known client/project — boat reference photos and a "Controller to suit GVTX" technical spec are on file
- Style guide (StyleGuide_MGRAC.pdf) exists in Drive — check this before any brand work
Active Projects
No active projects on record.
Working With This Client
See Brand & Key Context above for working style notes.