Who They Are
DJ Harjani runs two brands under Fasttrack Ltd: Flava Car Scents (car air fresheners / scenting products — including wood infuser variants) and FastTrak Vape. Both brands sit under the same client relationship. Flava Car Scents is the primary brand worked on to date.
What We Do for Them
- Brand identity (logo, brand guide)
- Shopify product migration
- Klaviyo email marketing setup and flow copy
- CRO audit
- US market distribution support (C-Store distributor data)
Tone of Voice & Copy Rules
- Full Klaviyo email flow copy exists on Drive — check before writing any new email work
Brand & Key Context
- Dual brand relationship (Flava Car Scents + FastTrak Vape) under one contact — DJ Harjani
- Flava brand colour is blue (FLAVA Logo Blue.ai on file)
- Product range includes wood infuser variants (additional product line beyond core range)
- US market expansion underway — C-Store distributor data on file (Jan 2024)
- Full Klaviyo email flow copy exists on Drive — check before writing any new email work
- FastTrak Vape has no Drive presence yet — all Drive work is Flava
Active Projects
See ClickUp: https://app.clickup.com/t/86et05w9x
Working With This Client
See Brand & Key Context above for working style notes.