Esin Akan is a London-based luxury handbag brand founded by Esin Akan (Founder & CEO). The brand targets the modern luxury customer who values discretion, intelligent design, and responsibility. Studio and primary shipping address: 16 Croxted Road, SE21 8SW, London, UK.
Products: Sustainably sourced genuine calf leather handbags, plus a growing plant-based olive leather range (circular, biodegradable, mimics calf leather feel). Bags transform between configurations (crossbody, tote, backpack). Range composition: 40% carry-forward best-sellers, 60% new styles and colours launched every 4 months. Seasons: AW and SS + seasonal injections for Christmas. Average Order Value: ~£480.
Retail channels: esinakan.com (Shopify DTC), Nordstrom (via Mirakl), Macy's (via Rithum), Farfetch (live March 2026 — worldwide, 25-35 SKUs).
Business entity: UK-based. UK VAT + German VAT registered. Two fulfilment locations: London studio (UK and international) + third-party warehouse in New York (US orders). US operations supported by Valet Seller.
- Farfetch Shopify Plugin Integration (Feb-Mar 2026) — full technical onboarding, completed
- UX & CRO Audit (2025)
- SEO Audit (esinakan.com)
- SEO Implementation Brief — 30 Collections Update
- Product label design assets (Bestseller, Limited Stock, New In, On Sale)
- Brand colour palette reference
No specific tone guidance on record. Refer to brand materials.
- Farfetch integration is complete (go-live 5 March 2026) — all docs archived in Drive. Farfetch contacts: Yasaman Karimian (Business Development), Isabel Machado (Partner Operations), Ahmed Kaiser
- Farfetch commission: 35% (standard contemporary segment). Esin negotiated hard for 28-30% but settled at 35%. Total platform cost ~35.5% including FF packaging
- Farfetch uses their own branded packaging — Esin ships direct from London studio
- Shopify Farfetch integration uses a Custom App (legacy Admin API Token deprecated Jan 2026). Cloudflare DNS setup required
- The 30 Collections SEO brief is likely the most active ongoing work — check 03 - SEO/ for current status
- Nordstrom performance (year 1 estimate): ~50 orders/month, AOV £480, est. revenue £288,000, 12% MoM growth
- Esin is commercially sharp and detail-oriented — references exact cost percentages, negotiates contracts carefully
See Brand & Key Context above for working style notes.