Captain Sandy Yawn — Team Context

Who They Are

Captain Sandy Yawn ("Captain Sandy") is a Bravo TV personality, author, international speaker, and businesswoman best known from Below Deck Mediterranean. Her brand tagline is "Be the Calm or Be the Storm" — also the title of her published book on leadership. Her story encompasses breaking glass ceilings, surviving near-fatal accidents, and leading through pirate encounters and fires at sea.

Phil redesigned and relaunched the site on Shopify (December 2025) after the old Bluehost site was suspended. Sandy is married to Leah Rae Yawn (Skin By Leah, Ponte Vedra) — a strong cross-promotion and authority signal for both brands.

Press and media: Newsweek, Vanity Fair, New York Times, In Touch, Marina Life, Steve Harvey, Page Six, E! News, America's Got Talent, and others.

What We Do for Them

No information available.

Tone of Voice & Copy Rules

Brand direction: Modern. Authoritative. Editorial. — never suggest anything coastal, nautical, or decoratively themed

Brand & Key Context

No information available.

Active Projects

Shopify Website

Captain Sandy Yawn/Cpt S Charters

Logo finalisation — to be set in Syne Bold (brand guide v4 confirmed)

Working With This Client

See Brand & Key Context above for working style notes.