Who They Are
Better Lifestyle Pty Ltd is the main holding company for all of David Willoughby's sub-businesses. Known brands under this entity include:
- Zenchi — natural sleep and wellness products. 100% organic buckwheat pillows for ergonomic support, plus yoga accessories (mats, blocks). Focus on eco-friendly materials. Website: zenchi.com.au
- My Memorial — digital legacy/memorial planning platform (SaaS/web app). Developer: Jamil Bashir. See ## MyMemorial section below.
- CommuniTea — fundraising platform running on Shopify. Originally built by a developer Dave met in Chiang Mai. Concept discussed with Phil in March 2026. Product on hand, campaigns coming on board. See ## CommuniTea section below.
Dave's full name is David Willoughby.
What We Do for Them
[Update with current scope of work]
Tone of Voice & Copy Rules
- MyMemorial is a sub-project under Better Lifestyle — it is NOT a separate client. All work billed under Better Lifestyle.
- Currency is AUD — all invoices and credit notes in Australian dollars
- Drive folder name uses a pipe: "Better Lifestyle | Dave Willoughby"
- Zoho contact name: "Better Lifestyle", company: "Better Lifestyle Pty LTD"
- Credit note CN-PM0327 issued for [rate] AUD against invoice PM0327 ([rate] AUD) on [phone]
Brand & Key Context
- Billed in AUD
- Zoho contact name: "Better Lifestyle", company: "Better Lifestyle Pty LTD"
- Credit note CN-PM0327 issued for [rate] AUD against invoice PM0327 ([rate] AUD) on [phone]
Active Projects
CommuniTea — Site Review & Rebuild Assessment
Working With This Client
See Brand & Key Context above for working style notes.