Barista Equip Australia (BEA) is a Shopify-based retailer and distributor of commercial and prosumer coffee equipment. They operate both a retail channel (direct-to-consumer via Shopify) and a wholesale/B2B channel managed through Unleashed (inventory) and SparkLayer (B2B portal).
BEA stocks and distributes multiple brands: PUQ Press, Perfect Moose, Davinci Gourmet, Pentair water filtration, Hardtank, and Flow/Flo Smart. They also have a sister entity (BTA — Barista Tools Australia or similar) that shares some assets including email signatures and contact lists.
Email marketing is run through Klaviyo. The business has US operations as well (reseller certificates exist for US market).
Based on files reviewed:
- Shopify website design and maintenance (Impact theme)
- Klaviyo email marketing (flows, EDMs, campaign graphic assets)
- Product collateral — brochures, media packs, landing page briefs (PUQ Press, Davinci, Perfect Moose)
- Pricing document management and coordination across multiple brands
- Email signature design and updates
- B2B/wholesale pricing and operations support
- Brand asset management (logos, guidelines, stickers, showroom imagery)
- Analytics and conversion research (top landing pages, best-selling products)
No specific tone guidance on record. Refer to brand materials.
- Pricing is complex — BEA carries multiple brands, each with their own pricing structures (retail RRP, wholesale, margin). The master pricing hub is in
03 - Pricing/BEA | Pricing/. Phil Moore Studio maintains a Master Price List (Oct 2025). - Active Davinci (DVG) pricing as of March 2026:
DEAN DA VINCI (DVG PRICING) DOC 19-3-26.gsheet - Shopify app audit was completed Nov 2024. A SparkLayer B2B wholesale app is in use.
- SparkLayer quantity pricing configured April 2026: distributor-tier rows added for PuqPress (qty=4), Perfect Moose (qty=4), and Hardtank (qty=2). CSV format:
sku,quantity,pricewith no currency symbols. Hardtank accessories pending real SKU codes from BEA team before they can be added. - There is a BSS (Bold Subscriptions or similar) wholesale rule setup for B2B pricing.
- A major navigation restructure project was completed (archived).
- PUQ Press is a key brand — they have a Gen 6 brochure, Navigator media pack, and a 3-year warranty program.
- Perfect Moose spare parts diagrams exist for PMG and PMJ2 models (Aug 2024).
- BEA uses Ordermomentum for some order management (Davinci DVG imports tracked).
- Unleashed is the inventory management system; pricing sync between Unleashed and Shopify is tracked.
No active projects on record.
See Brand & Key Context above for working style notes.