Who They Are
All Electrical Products is a US-based manufacturer and distributor of electrical installation components — conduit, steel fittings, junction boxes, strut channel, and related hardware. Located at 11929 Hamden Pl, Santa Fe Springs, CA 90670. Toll-free: 1-[phone].
B2B/trade-facing business — product pricing is hidden behind a login, indicating a wholesale or trade account model.
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What We Do for Them
TBC — in pre-sale / scoping phase.
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Brand & Key Context
- Lisa Chen is the day-to-day contact; her boss is the decision-maker (name TBC — arrange intro call)
- Previous development team was dismissed for incorrectly billing hours — Lisa will be sensitive to quoting clarity and transparency
- Phil has already reviewed the site and identified that customers can't order online and there's no easy enquiry mechanism
- Phil has suggested Shopify migration — this has not yet been formally proposed to the client
- Lisa granted admin panel access on 2026-04-17 for scope assessment
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Active Projects
- Website redesign / redevelopment + digital marketing (scoping — see project file)
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Working With This Client
See Brand & Key Context above for working style notes.