Klaviyo Email Build

Aftershock London · Email Marketing Setup

Prepared For

Aftershock London

Prepared By

Phil-Moore.com

Date

18 June 2026

Quote Ref

ASL-KLAVIYO-01

Rate

£38 / hour GBP

Overview

What this covers

This quote is to set up email marketing for Aftershock London in Klaviyo, mirroring the flow structure already built for Flava Car Scents and built straight into HTML this time around. Because the design foundation, flow architecture and template system already exist from the Flava build, the work is faster and the cost is lower than building from scratch.

The price is fixed against the scope below and offered as two options, so you can choose between full budget certainty or a lower upfront cost with revisions handled as you go.

Scope of Work

Deliverables

Item	Detail
Klaviyo setup & list migration	Account configuration, list and segment structure, contact import, and suppression of bounced and unsubscribed profiles so you are not paying for dead weight.
Automated flows (HTML)	The core flow set as built for Flava, coded to brand: Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase / Thank You, Winback / Re-engagement, Order Confirmation & Shipping, and Replenishment.
Back in stock email	One standalone back-in-stock notification email.
Signup pop-up	One on-site pop-up with a 10% offer, matching the Flava "Save 10%" style.
Campaign templates	Two reusable HTML email templates for ongoing weekly campaigns.
Go live & handover	Deliverability and domain check, guidance on the test-to-live account move, and a short handover so your team can send campaigns.

Investment

Two options

Option A · All-inclusive

Fixed price, revisions included

£608 GBP

16 hours

Full build of everything in the scope above.
Includes up to 2 rounds of revisions per email.
One fixed price with no surprises.

Best if you want certainty on the final cost.

Option B · Core build

Lower upfront, revisions ad-hoc

£494 GBP

13 hours

Full build of everything in the scope above.
Includes 1 consolidated round of revisions.
Further revisions and any added scope billed ad-hoc at £38/hr.

Best if you want a lower starting cost and tight feedback.

What's Included & Assumed

Assumptions

Built straight in HTML, reusing the design foundation from the Flava Car Scents build, which is what keeps the time and cost down.
You provide brand assets, product data, images and copy inputs, and approve any sensitive copy or claims before send.
Scope is the deliverables listed above. Anything beyond this list is a separate ad-hoc item at £38/hr, agreed with you first.
Go-live depends on domain verification (DNS records) being completed on your side. I can assist if you get stuck.

Revisions

How revisions work

Option A includes up to two rounds of revisions per email.
Option B includes one consolidated round; further rounds are billed ad-hoc at £38/hr.
A "round" is one consolidated set of feedback per email, sent back together rather than piecemeal. This keeps the project efficient and the cost predictable.

Next Steps

To get started

Let me know which option you'd like to go with and I'll book it into the schedule and confirm a start date. This quote is valid for 30 days from the date above. Happy to walk through any of it on a quick call.